What the smartest insight and marketing teams test first

New products, campaigns, in-store experiences, services — whatever you’re launching, the pace and pressure leave plenty of room for missteps.

This five-point GTM check helps you catch the cracks early, while there’s still time to fix them.

You’ll get:

• The five most common friction points that derail launches
• A practical scorecard to stress-test your GTM plan
• Prompts to spark team discussion and align fast

It takes five minutes. It could just save your quarter.