Turning AI-powered customer intelligence into a growth engine at Sage
How Sage put insights into action
Von KI-gesteuerten Erkenntnissen bis hin zu Unternehmensstrategien haben wir Sage dabei geholfen, Kunden in den Mittelpunkt ihrer wichtigsten Geschäftsentscheidungen zu stellen - und dabei Forschung in echte kommerzielle Auswirkungen umzuwandeln und dabei preisgekrönte Anerkennung zu erhalten.
The challenge: Turning customer insights into competitive advantage
Sage had no shortage of customer insights, but those insights weren’t always translating into faster, more confident decision-making across key initiatives.
Like many global brands, they needed a way to ensure customer intelligence was not just collected but actively shaping strategic priorities—from high-level corporate planning to marketing and proposition development.
We worked with Sage to help them apply customer insights more effectively across leadership, marketing, and proposition development—ensuring that teams had a clearer, validated view of what mattered most to their customers.
Genutzte Dienste
The solution: Bringing customer insights into decision-making
We helped Sage move beyond static research reports to make customer intelligence a real-time input into both strategic planning and proposition development.
- Corporate strategy was shaped by deep customer intelligence, with AI market landscaping ensuring that leadership decisions were aligned with real market needs.
- AI-powered Personas gave teams a live view into customer mindsets, helping refine propositions and messaging before going to market.
- Proposition development became more efficient, allowing Sage to focus resources on commercially viable ideas.
By integrating insight more dynamically into their decision-making, Sage gained a clearer, faster path to growth.
Basis & Sage had a huge task, but they made it look easy. They created a multi-country qual and quant study that changed stakeholders’ perception of the value of research.
The impact
- Smarter investment decisions – Sage’s five-year roadmap is now grounded in real customer intelligence, reducing wasted spend on misaligned initiatives.
- Stronger product-market fit – AI Personas helped Sage validate and refine new value propositions, ensuring only the most commercially viable ideas moved forward.
- Faster time-to-market – With an always-on system for testing ideas, Sage teams can refine messaging and strategy earlier, accelerating go-to-market decisions.
- Reduced risk in proposition development – By pressure-testing ideas before launch, Sage minimized costly missteps and improved confidence in new offerings.
- Award-winning recognition – Our work on Sage’s Corporate Strategy won the prestigious MRS 2024 Business Impact of the Year – Global award, recognizing its role in transforming how Sage makes customer-driven decisions.
Jon Cowan Stabschef des CEO, SageDiese Erkenntnis traf den Nerv unserer Führungskräfte... Sie gab die Kundenanforderung für unsere neue Strategie vor und zeigte das Potenzial auf, das wir in unseren bestehenden Kategorien ausschöpfen können.
Looking ahead
For billion-dollar brands, customer insights shouldn’t just inform decisions—they should drive them.
Sage now has a structured, scalable approach to applying customer intelligence—ensuring that leadership, marketing, and product teams are aligned on what truly matters to their customers.
This is more than research.
It’s a new way of making decisions.
Cath Keers CMO, SageWir haben jetzt eine einzige Version der Wahrheit, um die sich das Unternehmen schart. Sie ist zu einem Nordstern geworden, und unsere Teams nutzen die Erkenntnisse täglich.
