Breaking down barriers through the power of design
Launching in December 2019 is Basis Studio: harnessing creative skills and technology to deliver compelling consumer stories, and drive insight into action.
For over 25 years Basis has, as an independent insight consultancy, delivered bespoke insight – applying intelligent thinking to produce clear, elegant narratives, constructed by some of the brightest minds in the industry. Supported for over 10 years by in-house video and design, it has always set the standard for superpowered insight delivery.
And now, as part of its international growth, Basis is formally launching its expanding creative unit as Basis Studio. Based in London but operating for all of Basis offices, and covering clients and consumers worldwide, Basis Studio delivers graphic design, video and animation, as well as VR, AR and digital/gamified solutions. There’s no stopping the already award-winning team who – earlier this year – helped the Basis NY team win the prize for The Future of Research Debriefs – Immersive, story-led outputs that inspire action at the EphMRA conference 2019.
We’ve always prioritised beautiful, compelling outputs. But launching Basis Studio, and growing our team and capabilities, is a pivotal step for Basis – because it marks our genuine commitment to tech-enabled creativity and innovation. Today, there are so many possibilities we can leverage, like VR and AR, to tell even more amazing consumer stories and help drive change in our clients’ businesses. And this why we’re so excited about Basis Studio; it’s another way to make sure our impact travels further.
Charlotte Smith
Global Head of Qualitative
