Winners at the Market Research Society (MRS) awards 2020
For a second year in a row – we have won the MRS award for Applications of Research in collaboration with BT!
Our entry ‘Turn on, tune in, drop out (then turn on again)’ articulated how our research helped with the innovative launch for BT TV.
“The improvement in core KPIs was impressive, but they also clearly showed their role in getting to an insight that drove business – and that hung on an honest-to-goodness, money-in-the-bank acquisition at the end – which is the icing on the cake.”
The MRS Awards celebrate research’s ability to drive innovation, inspire change and deliver results. A full listing of the finalists and winners can be found aquí.
