Clarity across markets, roles, and buying contexts.

We help B2B brands understand how needs shift by region, industry, and job function, and turn those nuances into globally aligned strategies.

Segmentation designed to inform strategy, not just describe roles.

We build practical, decision-ready frameworks that help B2B teams tailor messaging, guide GTM strategy, and prioritize the right audiences.

Bring your B2B audiences to life, with speed and precision.

Built from real data, our AI Personas reflect how different stakeholders think, buy, and influence. Use them to align sales, brand, and product teams around the customers that matter most.

Understand the needs that drive consideration, and conversion.

We go beyond surface-level awareness to uncover the jobs your offering solves, the friction that stalls uptake, and what matters most across the buying group.

Most B2B trackers miss what matters.

They measure awareness, not relevance. Track changes, but not impact. We help insight teams build trackers that guide commercial decisions using our ACTS framework: Accountable, Customized, Timely, Strategic.

A strong brand doesn’t just show up, it aligns with customer needs.

We help you define where your brand plays, how it wins, and how to get internal teams behind it. It’s brand strategy, built for buying committees and boardrooms.

If your value isn’t clear, you’re not getting shortlisted.

We craft B2B propositions that connect with real decision-makers — simple, sharp, and built to drive action.

Trop de marques. Pas assez de clarté.

We help you organize and differentiate complex portfolios so each offer supports the bigger picture, and earns its place in market.

Positioning that survives the stakeholder meeting.

We help B2B brands carve out clear, defensible positions based on what your audience actually values, not what you wish they did.

Big bets need more than a brainstorm.

We help B2B brands shape smarter pipelines by uncovering unmet customer needs, whitespace in the market, and opportunities with commercial payoff.

See around corners before your competitors do.

We identify future customer shifts, category evolution, and emerging tech to guide smarter growth bets and strategic planning.

Stay ahead of the shifts that matter.

We track industry dynamics, customer priorities, and competitor moves so your teams can act early and stay aligned.

Don’t pitch it unless you’ve pressure-tested it.

We validate B2B concepts with the audiences that matter to understand relevance, differentiation, and real-world demand.

Price isn’t a number. It’s a growth lever.

We help B2B brands find the right price architecture to balance value, adoption, and revenue — especially in complex or subscription-based models.

Test early, before it hits your CFO’s inbox.

We help B2B brands evaluate creative territories, thought leadership, and campaign ideas with real decision-makers, so you can refine fast and launch with confidence.

Real-time insight for long-cycle decisions.

We track how messaging performs across audiences and moments, so you can adapt, align, and prove impact in-market and internally.

Make sure your message survives the stakeholder gauntlet.

We test tone, clarity, and resonance with the people who actually influence buying across functions, geos, and decision stages.

Map the moments that move B2B buyers forward.

We uncover how different stakeholders influence the journey, and help you identify the touchpoints, content, and conversations that actually drive decisions.

Track what matters across long, complex relationships.

We help you understand what drives satisfaction, loyalty, and churn, so you can prioritize the right accounts, improve retention, and prove the value of marketing and CX investments.

Make every platform easier to use. And harder to leave.

We test digital experiences like portals, dashboards, and apps with real users and real decision-makers — helping you uncover friction, improve functionality, and drive better engagement.

Be the brand your market turns to for answers, ideas, and action.

Your buyers don’t want another sales pitch – they want substance.

We help you spark curiosity and command attention with fresh insight and a bold point of view. Powered by custom research that’s anything but cookie-cutter, the result isn’t just content — it’s leadership.

Launch with alignment, not guesswork.

We help B2B brands develop GTM strategies that cover audience insight, competitive context and commercial goals – so every team knows where to focus and why it matters.

Know the size of the prize, before you pursue it.

We quantify the market opportunity with precision, helping you identify where to play and how to win. It’s sizing that guides investment, rather than just satisfying curiosity.

Don’t just outspend the competition. Outsmart them.

We show how rival brands position, price, and go to market — and how your buyers respond. Then we help you sharpen your offer, spot the gaps, and move faster.