We are Basis Global
The global insight consultancy that digs deeper, challenges assumptions, and turns uncertainty into real business results.
Let us introduce ourselves
Our teams across the UK and US have delivered work in 60+ countries. Across the Basis Group, our specialist units—Consumer, B2B, Health, and Ideas.ai—combine quant and qual research, AI and big data, behavioral science, cultural insight, and design thinking to drive growth and disruption.
Built for complexity. Obsessed with clarity.
That’s why clients come to us when the stakes are high, the questions are messy, and the answers need to drive real change.
Looking to transform insights into impact––or searching for a role where you can do the same? You’ve come to the right place.
Our teams across the UK and US have delivered work in 60+ countries. Across the Basis Group, our specialist units—Consumer, B2B, Health, and Ideas.ai—combine quant and qual research, AI and big data, behavioral science, cultural insight, and design thinking to drive growth and disruption.
Built for complexity. Obsessed with clarity.
That’s why clients come to us when the stakes are high, the questions are messy, and the answers need to drive real change.
Looking to transform insights into impact––or searching for a role where you can do the same? You’ve come to the right place.
Rune Mortensen
CEO of Basis Global
The people behind Basis
Behind every bold idea is a team of experienced leaders in insight, strategy, and innovation—working together to help brands move forward with confidence.
The sun never sets at Basis
London
Los Angeles
New York
Chicago
+1 332 910 8456
Chicagoinfo@basisresearch.com
Fogyasztói és B2B
500 W. Madison Street
1000-es lakosztály
Chicago, IL 60661
Egészség
111 W Illinois St
548-as lakosztály
Chicago, IL 60654
-
London
-
Los Angeles
-
New York
-
Chicago
+1 332 910 8456
Chicagoinfo@basisresearch.com
Fogyasztói és B2B
500 W. Madison Street
1000-es lakosztály
Chicago, IL 60661
Egészség
111 W Illinois St
548-as lakosztály
Chicago, IL 60654
From São Paulo to Seoul, we bring deep cultural insight to every brief, helping our clients succeed in over 60 countries. It’s this global experience, paired with local understanding, that drives real impact.
Rune Mortensen
CEO of Basis Global
The work we thrive on
Whatever the brief, we have a solution. Here’s how we can help.
Globális fogyasztói ismeretek
Global consumer insights grounded in behavior, cultural nuance, and commercial strategy—across 60+ countries and every major region.
Ügyfél-szegmentáció
Growth-driving segmentation built around real business goals—powering smarter strategy, sharper messaging, and stronger brand performance.
AI személyiségek
Dynamic, predictive profiles built on real-time data—your clearest, most current view of how audiences think, act, and evolve.
Hozzáállás- és használati tanulmányok
Reveal the drivers behind behavior—and uncover new growth opportunities with our sharp, signal-rich U&A studies.
Márkakövetés
Tracking that links brand health to business growth—so you can adapt faster, compete smarter, and stay ahead.
Márkastratégia
Clear, confident strategies shaped by customer truth, market signals, and commercial priorities.
Márka pozicionálás
Pinpoint a space you can own—shaped by what your audience needs, what the market lacks, and what only you can offer.
Árképzési kutatás
Move beyond opinion with evidence-led pricing strategies that protect margin, drive demand, and unlock commercial growth.
Kreatív fejlesztés
Create campaigns that connect with real people—from first idea to final cut.
Üzenet tesztelése
Make your message matter with clear insight into what resonates, persuades, and performs—so every message works harder.
Kommunikáció nyomon követése
See how your messaging lands, what drives impact, and where to go next.
A vásárláshoz vezető út
A sharper view of what drives decisions—so you can turn interest into action.
Vásárlói betekintés
Uncover the motivations behind real-world decisions—and connect with buyers when it matters most.
Vásárlói utazások
Decode messy, nonlinear shopper journeys—and design experiences that convert, delight, and keep you ahead.
Felhasználói élmény
Digital experiences that remove friction, deepen engagement, and drive action—shaped by real user insight.
Globális fogyasztói ismeretek
Global consumer insights grounded in behavior, cultural nuance, and commercial strategy—across 60+ countries and every major region.
Ügyfél-szegmentáció
Growth-driving segmentation built around real business goals—powering smarter strategy, sharper messaging, and stronger brand performance.
AI személyiségek
Dynamic, predictive profiles built on real-time data—your clearest, most current view of how audiences think, act, and evolve.
Hozzáállás- és használati tanulmányok
Reveal the drivers behind behavior—and uncover new growth opportunities with our sharp, signal-rich U&A studies.
Márkakövetés
Tracking that links brand health to business growth—so you can adapt faster, compete smarter, and stay ahead.
Márkastratégia
Clear, confident strategies shaped by customer truth, market signals, and commercial priorities.
Márka pozicionálás
Pinpoint a space you can own—shaped by what your audience needs, what the market lacks, and what only you can offer.
Árképzési kutatás
Move beyond opinion with evidence-led pricing strategies that protect margin, drive demand, and unlock commercial growth.
Kreatív fejlesztés
Create campaigns that connect with real people—from first idea to final cut.
Üzenet tesztelése
Make your message matter with clear insight into what resonates, persuades, and performs—so every message works harder.
Kommunikáció nyomon követése
See how your messaging lands, what drives impact, and where to go next.
A vásárláshoz vezető út
A sharper view of what drives decisions—so you can turn interest into action.
Vásárlói betekintés
Uncover the motivations behind real-world decisions—and connect with buyers when it matters most.
Vásárlói utazások
Decode messy, nonlinear shopper journeys—and design experiences that convert, delight, and keep you ahead.
Felhasználói élmény
Digital experiences that remove friction, deepen engagement, and drive action—shaped by real user insight.
A társaság, amit tartunk
Kiemelt
esettanulmányok
From brand transformations to breakthrough innovations, our clients use custom research and timely strategic insight to make smarter decisions and outpace the competition.
Sage
Okosabb stratégia, gyorsabb növekedés: Hogyan váltja a Sage a meglátásokat tettekre
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Eataly
Felfedezzük, hogy mi hajtja a vásárlók szeretetét az Eataly-ban
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Cancer Research UK
Transforming creative development for the UK’s largest charity
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John Lewis
Finding direction in a challenging high street environment
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The Need for speed: Measuring the importance of loading times
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Award winning impact
Nagy győzelmek, merész lépések és a Basis legújabb hírei.
Welcome home
We’re always looking for brilliant minds, curious thinkers, and people who want to make a real impact. If that sounds like you, you’ll fit right in.
Health Research Executive / Senior Executive
We’re looking for an exceptional Executive to join our growing, bright and ambitious London based Healthcare team!
Quant Research Manager
We’re looking for an exceptional Research Manager to join our growing, bright and ambitious London based quant team!
Quant Senior Research Executive
We’re looking for an exceptional Senior Research Executive to join our growing, bright and ambitious London based quant team!
Research Director
We’re looking for a Research Director to join our growing, ambitious and fun London based quant team!
Quant Associate Director
We’re looking for an Associate Director to join our growing, ambitious and fun London based quant team!
Research Manager / Sr. Research Manager
We’re looking for an exceptional (Sr.) Research Manager to join our growing, bright and ambitious London based healthcare team!
All Level Graphic Designer
We’re looking for a smart, enthusiastic, Graphic Designer to join our team.
Health Research Executive / Senior Executive
We’re looking for an exceptional Executive to join our growing, bright and ambitious London based Healthcare team!
Quant Research Manager
We’re looking for an exceptional Research Manager to join our growing, bright and ambitious London based quant team!
Quant Senior Research Executive
We’re looking for an exceptional Senior Research Executive to join our growing, bright and ambitious London based quant team!
Research Director
We’re looking for a Research Director to join our growing, ambitious and fun London based quant team!
Quant Associate Director
We’re looking for an Associate Director to join our growing, ambitious and fun London based quant team!
Research Manager / Sr. Research Manager
We’re looking for an exceptional (Sr.) Research Manager to join our growing, bright and ambitious London based healthcare team!
All Level Graphic Designer
We’re looking for a smart, enthusiastic, Graphic Designer to join our team.
