Path to Purchase
See what shapes the path to purchase.
Shoppers don’t follow a script. Their decisions are shaped by shifting needs, sudden triggers, and real-world distractions.
We reveal what drives them forward, what holds them back—and how to show up at the right moment to seal the deal.
From browsing to buying
Purchase decisions rarely happen in a single moment.
They’re shaped over time—through search, social, store visits, reviews, comparisons, and conversations.
At Basis, we break down the decision chain to show how shoppers shift from passive browsing to active choice, where momentum builds or stalls, and what you can do to stay top of mind—and get chosen.
The Basis approach
We don’t just map journeys. We show how and why people buy—so you can make better decisions at every stage of theirs.
We focus on where interest becomes action—and how to guide the shift.
Whether it’s beauty, tech, travel or finance, we flex to fit the behavior and signals that matter in your category.
We explore how people shift between channels—and how to design journeys that reflect the way they really shop.
We pinpoint the moments that nudge shoppers forward—and where they’re likely to fall away.
Clear takeaways for marketing, UX, media and conversion teams—no fluff, just function.
We combine AI-powered landscaping with quantitative research, real-world behavior tracking and qualitive validation to reveal patterns, gaps, and growth opportunities.
Em destaque
estudos de caso
Desde transformações de marcas a inovações revolucionárias, os nossos clientes utilizam a investigação personalizada e a visão estratégica atempada para tomarem decisões mais inteligentes e ultrapassarem a concorrência.
John Lewis
Encontrar uma direção num ambiente desafiante de rua
Saiba mais
Eataly
Descobrir o que motiva a paixão dos clientes na Eataly
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Finding the moments that matter
It’s not about tracking every touchpoint. It’s about showing up where it counts.
We help you:
- Map the decision chain – Understand how shoppers move from first trigger to final choice—and what drives each stage.
- Spot conversion blockers – Uncover the frictions, doubts, and distractions that disrupt progress—and fix them fast.
- Prioritize touchpoints – Focus where it counts, not just where it’s crowded.
- Refine ecommerce + retail – Understand how people switch channels—and how to keep them moving.
- Design to convert – Use insight to guide your content, messaging, UX, and targeting strategy.
Close the gaps in the Path to Purchase
Our approach connects behavior with business impact. We use a blend of tools to show how shoppers move, what motivates them, and what turns interest into purchase.
- Clickstream and app data – Quantitative behavior patterns that show how shoppers move—and where they stop.
- Digital shop-alongs – In-the-moment capture of decisions as shoppers explore online.
- In-store observation – Real-world behaviors that expose physical touchpoints and bottlenecks.
- Journey diaries – Rich qual insight showing what shoppers do and why across multiple days and devices.
- AI landscaping – Always-on analysis of category dynamics, brand mentions, and emerging needs.
EatalyA Basis conseguiu desenvolver rapidamente a estratégia correta com um trabalho de campo que nos deu conhecimentos preciosos e contributos práticos para continuar a fazer crescer o nosso negócio e a desenvolver a nossa marca.
Impacto estratégico
Insight designed to shorten the journey and strengthen conversion.
Conversion-first focus
We zero in on the moments that shift behavior—and show you how to act on them.
Cross-channel clarity
Understand how digital and physical experiences connect, and make the journey feel seamless.
Real-world relevance
From luxury to FMCG, we tailor every project to real decisions your customers are making.
Action-ready outputs
No filler. Just commercial clarity your teams can run with.
Tools that scale
AI personas, dynamic journey maps and more—built for long-term value.
Conversion-first focus
We zero in on the moments that shift behavior—and show you how to act on them.
Cross-channel clarity
Understand how digital and physical experiences connect, and make the journey feel seamless.
Real-world relevance
From luxury to FMCG, we tailor every project to real decisions your customers are making.
Action-ready outputs
No filler. Just commercial clarity your teams can run with.
Tools that scale
AI personas, dynamic journey maps and more—built for long-term value.
Informações em destaque
Ideas and frameworks to help you understand, design, and optimize the path to purchase.
Seguinte
Understanding and improving the path to purchase can be a gamechanger. These services help you keep the momentum going:
Turn browsers into buyers
We’ll help you see the real story behind every purchase—and build a path that gets your brand chosen more often.
Make their next step ‘yes’
