Consumer Attitude and Usage Studies
You can’t build winning strategies on a sea of disconnected data.
Cut through the noise to reveal how people engage with your brand, what drives their choices, and where new opportunities for growth lie.
Attitude & Usage in focus
When you understand how customers behave and what shapes their decisions, you don’t just follow your market — you move ahead of it.
Basis A&U studies help you:
- Uncover growth audiences and white space opportunities
- Map the mindsets, behaviors, and barriers shaping purchase decisions
- Identify gaps between category usage and brand positioning
- Fuel smarter segmentation, brand strategy, innovation, and messaging
Whether you’re entering a new market, repositioning a brand, or planning your next move, sharper customer understanding is your strongest advantage.
您的收获
A clear view of how people use your category, what drives their decisions, and where the opportunities are.
Our deliverables typically include:
- Actionable audience frameworks
- A breakdown of key usage patterns and barriers
- Insight into motivations, needs, and attitudes
- Recommendations for segmentation, brand, and innovation teams
All built to support real decisions, not just sit in a slide.
How our Attitude & Usage studies go further
Most A&U studies give you data. Ours show you what to do.
We cut through surface-level attitudes to reveal what actually drives behavior — and build frameworks that help teams make faster, smarter decisions.
We turn complex data into clear, actionable frameworks — so teams don’t get stuck in the weeds but stay focused on what really drives decisions.
Every output is built to drive immediate decisions across segmentation, brand strategy, and innovation.
From CPG to tech to healthcare, our studies are customized to fit the realities of your market and the opportunities for your brand.
You don’t just get data, you get commercial insight into what it means, where to move, and how to win.
特色
案例研究
从品牌转型到突破性创新，我们的客户利用定制研究和及时的战略洞察力做出更明智的决策，并超越竞争对手。
下一个
Keep audience understanding in motion.
Outmaneuver your market
Great decisions start with sharp understanding. Our A&U studies turn complex behavior into clear direction — so you can move faster, act smarter, and stay ahead.
Start cutting through the noise with A&U
