Basis open in Chicago

April 28, 2020 – Basis is a global insight consultancy working for some of the world’s leading brands. Opening its doors in London over 25 years ago, it has since established highly successful offices in NY and LA. Basis is now opening a Chicago office under Katie’s leadership to fuel its ambitious growth in the US and further expand its consumer practice across new sectors and geographies.

Katie most recently held the position of Global Head of Qualitative at Hall & Partners. Katie had been at H&P for 15 years, operating in different capacities across qual and quant in 3 different offices: Chicago, London, and NY. Before running the qual division, Katie was Managing Partner of H&P New York.

In Katie’s own words “This is such an exciting and energizing opportunity for me. Basis represents exactly the type of agency that I want to be a part of, and I immediately felt a strong connection to everyone I met. Basis’ commitment to seeking the truth, translating it into key, meaningful insights and delivering that information in a beautiful and engaging way is not only music to my ears, but a real inspiration for how I want to work with clients and grow this business. 

We all realize I am joining during a particularly challenging time for our industry. But Basis’ commitment to me and the Chicago business is unwavering; we all see the hope and promise of a strong future. This ‘slowdown’ is going to result in a period of unprecedented creativity and innovation from brands. And in turn, clients will need to investigate, understand, and internalize the new normal and the way their customers think and behave differently toward their products and services. We will be at the forefront of helping them get there.”