Intelligence
SVOD Explosion and viewer psychology
June 5, 2025
In 2019 and beyond, a swathe of new SVODs will hit an already fragmented UK landscape.
We’ve seen the key players’ press releases, the insider forecasts, and the expert opinions – on what it means for the industry, what’ll happen, and who’ll win or lose.
But what hadn’t we seen?
We’ve seen the key players’ press releases, the insider forecasts, and the expert opinions – on what it means for the industry, what’ll happen, and who’ll win or lose.
But what hadn’t we seen?
How will viewers feel about more SVODs?
- How do they perceive this space at the moment?
- How will they decode, and approach, a changed marketplace?
- What will underpin their decision-making on paid-for services?
- What will their stacking strategy be, and why?
- What will their ‘dealmaker’ content be – especially drama?
SVOD Explosion: an insight study (based on qualitative and quantitative, and supported by Behavioural Economics) – exploring the mindset, attitudes and potential future behaviour of viewers on the threshold of a new world of paid-for content services.
Want to hear more?
Please contact Charlotte Smith info@basisresearch.com to arrange a presentation for your team.
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