The global insight consultancy that digs deeper, challenges assumptions, and turns uncertainty into real business results.

Basis Consumer helps brands decode what drives behavior, predict future shifts, and turn research into a competitive advantage.

Basis Health helps pharma, biotech, and med device companies translate complex data into strategic clarity—fast.

Bring your insights to life with executive-ready creative. We craft high-impact deliverables that go beyond reports, ensuring your insights are acted upon.

Basis Ideas builds bespoke data ecosystems to surface early signals, uncover hidden opportunities, and fuel bold moves. It’s innovation strategy, backed by intelligence your competitors don’t have.