How live customer intelligence helped Sage reshape AI product development
Learn how Sage evolved Copilot through live customer research, co creation, and rapid testing to build a trusted and commercially proven AI product.
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Consumer
For brands looking to decode what drives behavior, predict future shifts, and turn insight into a competitive advantage.
B2B
Strategic insight for high-stakes decisions. We help B2B brands navigate complexity, align teams, and unlock growth across brand, audience, and go-to-market.
Health
Integrated insights to shape smarter strategy and drive commercialization success for pharma, biotech, and medtech brands.
Studio
Bring your insights to life with executive-ready creative. We craft high-impact deliverables that go beyond reports, ensuring your insights are acted upon.
Ideas (AI)
Where custom data meets sharp thinking. It’s innovation strategy, backed by intelligence your competitors don’t have.
Customer & audience understanding
Brand research & strategy
Innovation & foresight strategy
Creative & comms testing
Shopper experience
Health & pharma research
Design studio: Insight activation
Research methods
- Behavioral economics
- Big data analytics
- Conjoint Analysis
- Cultural insight
- Ethnography
- Qualitative research
- Quantitative research
- Semiotics
About usThe global insight consultancy that digs deeper, challenges assumptions and turns uncertainty into real business results.
LeadershipOur team brings decades of experience in insight, strategy, and innovation—helping brands turn data into action and challenges into opportunities.
