Ideas

Most ‘innovation consultancies’ offer dashboards, not strategy.

We build custom data systems that surface early signals, market tensions, and real commercial opportunities. No repackaging, no shortcuts—just high-quality insight built for strategic action.

Services

Big ideas need more than a brainstorm. We use real-world data to help you spot what’s next, develop winning ideas, and measure success with confidence.

The company we keep

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This insight struck a chord with our leadership… It set the customer imperative for our new strategy and evidenced the headroom potential we can capture in our existing categories.

Jon Cowan Chief of Staff to the CEO, Sage

Where we play

Alcohol
Automotive
Beauty
Consumer goods
Ecommerce
Energy
Finance
Gaming
Leisure & hospitality
Media & entertainment
Retail
Tech
Travel
Utilities

Innovation & AI expertise

Innovation strategy
Opportunity mapping
Trend monitoring
Concept ideation
Testing & optimization
Pricing research
Data science
Customer experience
Campaign development
Market landscaping
Product development
Brand positioning
Communications strategy
AI personas

See what’s changing in your market before it happens

Don’t wait for data to tell you what you already know. Get ahead of change. Spot growth opportunities before your competitors do.

Let’s take your innovation to the next level—book your call today.

The global insight consultancy that digs deeper, challenges assumptions, and turns uncertainty into real business results.

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Basis Consumer helps brands decode what drives behavior, predict future shifts, and turn research into a competitive advantage.

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Basis Health helps pharma, biotech, and med device companies translate complex data into strategic clarity—fast.

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Bring your insights to life with executive-ready creative. We craft high-impact deliverables that go beyond reports, ensuring your insights are acted upon.

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Basis Ideas builds bespoke data ecosystems to surface early signals, uncover hidden opportunities, and fuel bold moves. It’s innovation strategy, backed by intelligence your competitors don’t have.

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