Comms Tracking
It’s not enough to be heard. You need to resonate.
Our Comms Tracking service goes beyond traditional metrics to uncover how your messaging truly impacts your audience, ensuring every word works harder for your brand.
Most comms tracking misses the mark
Most tracking tools tell you what people remember. Ours tells you what really landed—and why.
Too many systems focus on awareness without clarity, recall without relevance, or numbers without any direction. You get the ‘what’, but not the ‘so what’.
At Basis, we track the true impact of your communications—how they’re received, understood, felt, and acted on. That includes attention: what cuts through, what holds it, and what drives action. So you’re not just measuring who sees your message. You’re learning how to connect in ways that make people care, remember, and respond.
Tracking that works
Tracking isn’t just about reporting results—it’s about improving them. We can help you drive impact across:
- Creative and message development – See how different executions land, then refine in real time.
- Campaign evaluation – Understand which messages cut through, and why.
- Audience segmentation – See how different segments interpret and respond to the same message.
- Media planning – Identify which channels carry your message best—and where you’re getting lost.
- Brand alignment – Ensure your messaging supports long-term brand health, not just short-term gains.
- Comms effectiveness over time – Track shifts in perception, resonance, and action as campaigns evolve.
Whether you’re pressure-testing a new campaign or fine-tuning an established platform, we can help make every message count.
Why Basis is different
We go beyond recall rates and brand metrics to help you find messaging that really works—emotionally, commercially, and in context.
Our approach combines strategic depth with flexible delivery, helping you track what matters and sharpen your next move.
We zero in on the message—how it’s understood, how it’s felt, and whether it shifts perception or behavior. It’s more than comms tracking. It’s message performance in motion.
We don’t drown you in charts. We give you focused insights you can use—rooted in evidence, stripped of fluff, and linked to real decisions. Think of it as a strategic blueprint for your communications.
From new creative and product launches to brand platforms and mergers, we build from the ground up—creating a tracking framework shaped to your goals, audience, and messaging.
Our modular tracking approach moves at the pace of your comms—designed for iteration, real-time improvement, and long-term growth.
Built for the real world
We don’t believe in templated dashboards or static surveys.
Every project is built around your needs, but the fundamentals stay the same: we measure what matters across message clarity, cut-through, and commercial impact.
Here’s what we evaluate:
- Attention – Are people noticing it?
- Clarity – Is it understood as intended?
- Resonance – Does it feel relevant, authentic, emotionally on-point?
- Difference – Does it stand out from competitors?
- Action – Is it moving people to think, feel, or do something?
- Endurance – Will it still land tomorrow—or next quarter?
We use techniques like moment-by-moment feedback, sentiment tracking, and diagnostic frameworks to uncover what works and what needs work.
Featured
case studies
From brand transformations to breakthrough innovations, our clients use custom research and timely strategic insight to make smarter decisions and outpace the competition.
Cancer Research UK
Transforming creative development for the UK’s largest charity
Learn More
Clare Moore Director of Legacies, Cancer Research UKBasis’ work was invaluable in helping us arrive at the concept and shaping it as it developed, ensuring that the voice of our supporters was a key influence throughout.
Strategic Impact
Comms tracking that leads to smarter messaging—and stronger results.
Message-level precision
We go beyond brand lifts to show how specific messages are landing—and why.
Built for speed and change
Track fast, learn fast, and adapt your messaging without waiting for post-campaign results.
Insight you can act on
Clear, focused direction—no fluff, no filler. Just the intel you need to move forward.
Audience-aware by design
Understand how different segments experience your message, and how to tailor accordingly.
Strategic and story-driven
See how your message fits into the bigger picture—so campaigns align, build, and perform over time.
Message-level precision
We go beyond brand lifts to show how specific messages are landing—and why.
Built for speed and change
Track fast, learn fast, and adapt your messaging without waiting for post-campaign results.
Insight you can act on
Clear, focused direction—no fluff, no filler. Just the intel you need to move forward.
Audience-aware by design
Understand how different segments experience your message, and how to tailor accordingly.
Strategic and story-driven
See how your message fits into the bigger picture—so campaigns align, build, and perform over time.
Featured insights
Practical frameworks and proven strategies to help your messaging cut through.
Guide
Here's how to fix yours
Guide
Transform your audience strategy
Guide
Here's how to fix yours
Guide
Transform your audience strategy
Next up
Comms tracking works even harder when it’s connected to the rest of your strategy.
Make your messaging work harder
If you’re not sure what your message is really doing, it’s time to find out. We help you track what matters, learn what works, and sharpen what’s next.
Let’s track what matters
