Brand Positioning
Show up with meaning.
Most brands compete without ever deciding what they’re really competing on. We help you define the space you can own, based on what your audience needs, what the market lacks, and what only you can deliver.
Positioning that sets the direction
A strong brand position makes the hard parts easier. It gives your teams direction, sharpens your messaging, and makes every campaign more coherent. It’s how you stop explaining and start standing for something.
We don’t create brand poetry. We build positions grounded in commercial strategy, audience relevance, and market opportunity.
Why come to us
- You’re in a crowded category
We help you cut through and claim something that no one else can. - Your brand has changed
New markets, new audience, new ambitions. You need a new position to match. - You want to understand trust
You’re not sure if people trust your brand, what they trust you for—or why they don’t. We help you find out, and what to do about it. - Messaging feels disconnected
We find the throughline and build a position that unifies everything. - You’re too close to your own story
We bring outside clarity, pressure-test assumptions, and define what really matters. - You’re repositioning, but don’t know where to start
We build the foundation so creative, product, and leadership aren’t guessing.
Our approach
Positioning work only matters if it gives your team focus and your brand an edge. Here’s how we get help you get there:
We start by seeing the world through your audience’s eyes—spotting unmet needs, overlooked cues, and opportunities others have missed.
We look at how others show up to uncover patterns, conventions, and ways your brand can stand apart.
Sometimes the space is already defined—what matters is sharpening your proposition to make it relevant, credible, and clearly differentiated.
Turn that territory into a clear, compelling, usable story that aligns teams and drives action.
What we deliver
- A positioning strategy that’s credible, relevant, and distinct
- A narrative your teams can actually use
- Strategic guidance on audience, comms, and channel alignment
- Input into messaging frameworks and go-to-market strategy
- A clear brief for brand, creative, and campaign work
Featured
case studies
From brand transformations to breakthrough innovations, our clients use custom research and timely strategic insight to make smarter decisions and outpace the competition.
Cancer Research UK
Transforming creative development for the UK’s largest charity
Learn More
Sage
Smarter strategy, faster growth: How Sage put insights into action
Learn More
Featured insights
Expert insights, best practices, and cutting-edge research that helps you put your brand on top.
Guide
Here’s how to fix yours
Guide
Transform your audience strategy
Guide
Here’s how to fix yours
Guide
Transform your audience strategy
Next up
Once your position is sharp, here’s what comes next:
Ready to define where your brand stands?
If your brand isn’t clear, your teams won’t be either. Let’s find the space you can own—and build everything around it.
Let’s make your brand impossible to ignore
