The next big thing is micro

6 consumer shifts to drive growth in 2025

Unlock AI-powered insights that will define your strategy and fuel your growth. In this report, we explore the small but powerful trends that will shape consumer decisions and brand growth. Learn how these micro-shifts create opportunities for those ready to act.

What you’ll get: Real-time consumer insights, actionable strategies, and practical tools to prepare your brand for the future.

Bonus! Internal strategy tool to assess your brand’s readiness and identify growth opportunities for 2025.

Open

Ready when you are

Hit download and get exploring.

The global insight consultancy that digs deeper, challenges assumptions, and turns uncertainty into real business results.

Learn more

Basis Consumer helps brands decode what drives behavior, predict future shifts, and turn research into a competitive advantage.

Learn more

Basis Health helps pharma, biotech, and med device companies translate complex data into strategic clarity—fast.

Learn more

Bring your insights to life with executive-ready creative. We craft high-impact deliverables that go beyond reports, ensuring your insights are acted upon.

Learn more

Basis Ideas builds bespoke data ecosystems to surface early signals, uncover hidden opportunities, and fuel bold moves. It’s innovation strategy, backed by intelligence your competitors don’t have.

Learn more