Sneak peek: The Gen Z Brand Radar

In the first edition of Signals, we mapped what was reshaping Gen Z behavior.
This edition shifts the focus to which brands are gaining ground because of it.

Using Basis Ideas, we analyzed millions of Gen Z signals across social, search, and digital behavior to understand brand momentum as it forms.

That analysis underpins the Gen Z Brand Radar, which ranks the Top 100 brands based on momentum, measured through velocity, sentiment, and volume across Gen Z conversation.

This is not a popularity ranking or a measure of brand size.
It’s a read on which brands are gaining ground with Gen Z, before those shifts show up elsewhere.

Where does your brand sit in that momentum right now?

Launching soon.
Sign up for early access to the full Top 100, with US and UK rankings.