Health
We partner with pharmaceutical, biotechnology, and medical device companies across the full product lifecycle — from early asset development through go-to-market strategy and lifecycle management.
Our integrated insights inform, shape, and optimize strategic decision-making to drive commercialization success.
To expand and accelerate the positive impact of healthcare products for people who need them.
Our vision
Services
Strategic insights that drive decisive action — at speed, at scale, with confidence.
Our unique specialized expertise of integrating intelligence across primary market research, secondary data and real-world data expertise coupled with our industry-recognized proficiency in leveraging AI and machine learning helps you to take focused, precise action with confidence.
Enabling you to navigate early-stage asset development and market entry planning with confidence:
- Uncover and explore the addressable market and market potential
- Identify early drivers and barriers to success
- Inform go/no-go decisions quickly and effectively
Build a smarter strategy to understand the market and maximize future launch potential:
- Define your market position
- Establish the customer experience you need to create
- Align clinical development with commercial opportunity
Set your product up for commercialization success:
- Develop compelling positioning and value communication strategy
- Drive awareness and uptake with targeted outreach
- Deliver memorable launch experiences that stick
Support for the long game. Growth, defense, and adapt:
- Track and optimize commercial performance
- Identify opportunities to pivot that support your commercial ambitions
- Prepare for LOE with defensive strategies
- Discover new whitespace and repositioning opportunities
Making healthcare strategy clearer
We combine structured strategy, deep healthcare expertise, and hands-on collaboration to help our clients navigate complexity with confidence.
- Stakeholder alignment to clarify priorities and decision points early
- Fit-for-purpose frameworks tailored to your product, market, and goals
- Innovating approaches through integrated insights which blends qual, quant, and secondary + real-world data
- Embedded partnership with business and customer intelligence, commercial, clinical, and regulatory teams
We operate as an extension of your team to support smarter, more strategic and more confident decision making, coupled with seamless execution of work.
How we deliver value for our clients
Our work is grounded in scientific rigor, strategic discipline, and a deep understanding of the healthcare landscape.
We empower sound, evidence-based decision-making across every stage of the product lifecycle.
Commercial growth and patient outcomes, without compromise
We help you drive measurable market success and improve the lives of patients. Because both matter.
Strategy-led, not methodology-bound
Your business needs define our approach. We build bespoke research frameworks to support high-stakes decisions.
Integrated insight, not fragmented data
We bring together primary research, real-world evidence, and advanced analytics to give you a clear, joined-up view of where the market is now, where it’s heading, and what to plan for.
Execution that stands up to scrutiny
Our work is built for high-stakes environments—from global launches to complex market shifts. It delivers actionable insight, speed, and rigor that teams and regulators rely on.
Delivering insights that make an impact
Our design-forward deliverables ensure that our recommendations are clear, intuitive and create confidence in taking commercial action
Commercial growth and patient outcomes, without compromise
We help you drive measurable market success and improve the lives of patients. Because both matter.
Strategy-led, not methodology-bound
Your business needs define our approach. We build bespoke research frameworks to support high-stakes decisions.
Integrated insight, not fragmented data
We bring together primary research, real-world evidence, and advanced analytics to give you a clear, joined-up view of where the market is now, where it’s heading, and what to plan for.
Execution that stands up to scrutiny
Our work is built for high-stakes environments—from global launches to complex market shifts. It delivers actionable insight, speed, and rigor that teams and regulators rely on.
Delivering insights that make an impact
Our design-forward deliverables ensure that our recommendations are clear, intuitive and create confidence in taking commercial action
Innovation as a catalyst for insight-driven commercial strategy
Our innovation tools maximize the value of your data and creating smarter ways to understand what matters most, with greater operational efficiency.
By leveraging innovative methodologies, technologies and critical thinking, we connect insights across every touchpoint, we uncover deeper, connected insights contextualized with richer insights, and integrate learnings more deeply, and anticipate what’s ahead.
We use our extensive set of innovation tools to transform insight into actionable intelligence, and intelligence into sustainable, differentiated commercial direction.
I got so excited when I saw we commissioned this project with Basis, because this is a hard strategic one where we need thought partners.
Marketing Director
The report was delivered well and had positive feedback from the steering committee. No areas for improvement and we are normally quick to criticize. We will be sending another RFP soon.
Director
I wish I had heard of Basis before this!
Marketing Lead
You make my life so much easier than other companies – I know you all will be fast to respond to my questions and not take hours or days like others!
Director
I really must say the output here was a marketer's dream. You guys did top notch work!
Senior Marketing Lead
Integrated health capabilities
Design that drives understanding
In high-stakes environments, how insights are delivered matters as much as the insights themselves.
Our in-house design team transforms complex data into intuitive, executive-ready deliverables—helping insights land clearly and drive decision-making with confidence. From visual storytelling to interactive formats, we bring your strategy to life.
Executive-ready deliverables
Infographics & visual reporting
Animation & video storytelling
Interactive debriefs & microsites
AR/VR & immersive experiences
AI & emerging tech formats
Executive-ready deliverables
Infographics & visual reporting
Animation & video storytelling
Interactive debriefs & microsites
AR/VR & immersive experiences
AI & emerging tech formats
Meet our team
We’re commercial strategists who speak the language of science. Experts in uncovering the human and market truths that shape product success — from early development to launch and beyond.
