AI Personas
Imagine if every message you launched, every product you built, every move you made — was shaped by live audience insight, not yesterday’s data.
What are AI Personas?
Basis AI Personas are living, dynamic profiles built from real-time behavioral signals, segmentation insights, and predictive modeling.
We design and build data systems to continuously pull in fresh data that feed our personas, so our personas are always operating from accurate, totally custom foundations.
They’re not just a research output. They’re an always-on advantage — giving your teams an interactive way to explore how your audiences think, act, and evolve, minute by minute.
At their core, Basis AI Personas:
- Combine qual, quant, behavioral, and CRM data into adaptive, predictive profiles
- Evolve continuously based on fresh signals
- Can be queried live to spark ideas, refine campaigns, and drive smarter decisions
Think of them as your clearest window into your future customers — accessible whenever you need it.
Where AI Personas create impact
- Marketing
Find sharper messaging faster. Tailor campaigns to living audiences — not outdated templates. Launch with precision, iterate with confidence, and accelerate engagement. - Product & innovation
Stop guessing. Pressure-test ideas against dynamic audience needs. Build products and services that fit tomorrow’s demand — not yesterday’s assumptions. - Strategy & planning
Spot shifts early. Identify high-value growth audiences ahead of competitors. Align teams faster around real-world signals — not retrospective data. - CRM & loyalty
Personalize in real time. Adapt customer journeys to stay personally relevant. Build deeper loyalty with audiences that expect brands to keep up.
Basis AI Personas: What makes them different?
Static personas guess. Basis AI Personas learn, adapt, and predict—powered by live behavioral signals, CRM data, and segmentation intelligence.
We combine qualitative depth with quantitative power.
Our AI Personas capture not just what customers do, but why they do it — and what they’ll want next.
No generic scraping. No off-the-shelf AI.
Our models are built around your customers, your category, and your segmentation — keeping relevance razor-sharp.
Overcomplicated typologies kill momentum.
We deliver segmentation grounded in real behaviors and needs—built to be intuitive, easy to activate, and designed to help teams prioritize, personalize, and move faster across functions.
Markets shift. Strategies pivot.
Basis AI Personas evolve alongside your business — keeping you aligned to what your next generation of customers needs most.
Featured
case studies
From brand transformations to breakthrough innovations, our clients use custom research and timely strategic insight to make smarter decisions and outpace the competition.
Sage
Smarter strategy, faster growth: How Sage put insights into action
Learn More
Cath Keers CMO, SageWe now have a single version of the truth that the business is rallying around. It’s become a north star, and our teams are using the insight daily.
Strategic impact
Move smarter, faster —
with live audience clarity built in.
Revenue-driving metrics
Connect brand tracking to market share, revenue, and competitive advantage so every insight translates into business impact.
Always-evolving targeting
No more static segments or outdated assumptions. AI Personas evolve in real time, staying aligned with real-world behavior shifts.
Precision activation
Launch campaigns, build products, and refine journeys using predictive, segment-perfect audience profiles — not outdated templates.
Faster decision cycles
Give marketing, product, and CRM teams live insight they can act on instantly — not wait months for traditional research cycles to catch up.
Built for growth strategy
Connect live audience dynamics directly to revenue decisions — from innovation sprints to GTM campaigns.
Seamless cross-functional alignment
Align marketing, product, brand, and leadership teams around a single, living source of audience truth.
Revenue-driving metrics
Connect brand tracking to market share, revenue, and competitive advantage so every insight translates into business impact.
Always-evolving targeting
No more static segments or outdated assumptions. AI Personas evolve in real time, staying aligned with real-world behavior shifts.
Precision activation
Launch campaigns, build products, and refine journeys using predictive, segment-perfect audience profiles — not outdated templates.
Faster decision cycles
Give marketing, product, and CRM teams live insight they can act on instantly — not wait months for traditional research cycles to catch up.
Built for growth strategy
Connect live audience dynamics directly to revenue decisions — from innovation sprints to GTM campaigns.
Seamless cross-functional alignment
Align marketing, product, brand, and leadership teams around a single, living source of audience truth.
Featured insights
Practical frameworks and proven strategies to make audience profiles and segmentation sharper and more commercially powerful.
Guide
Transform your audience strategy
Guide
5 steps to build, activate and drive business growth
Guide
Cut your time-to-market in half
Guide
Transform your audience strategy
Guide
5 steps to build, activate and drive business growth
Guide
Cut your time-to-market in half
Next up
Extend the power of dynamic audience understanding across your business.
Innovation Strategy
Fuel product pipelines and service design with live signals from emerging audience needs.
Innovation Strategy
Fuel product pipelines and service design with live signals from emerging audience needs.
Are you keeping up with your audience?
Static personas can’t keep pace.
Basis AI Personas evolve in real time — giving your teams the clarity, precision, and agility to shape smarter strategies, faster moves, and future growth.
