Brand Tracking
Tired of brand trackers that deliver plenty of charts but zero action? So are we.
That’s why we’re re-inventing brand tracking. No more lagging insights. No more disconnected data. Just tracking that helps you predict, adapt, and win.

Why Basis brand tracking?
Our ACTS Framework transforms how you measure, predict, and win in your market.
Know exactly which brand investments drive revenue, market share, and loyalty. Our tracking isn’t just about data—it connects brand performance directly to business growth.
No off-the-shelf metrics. Your tracker is tailored to your strategy, competitive landscape, and market realities—ensuring it grows with your business.
Tracking shouldn’t lag behind your business. Our AI-powered diagnostics can deliver insights when they can still impact your bottom line—not months too late.
Clear, senior-level recommendations in every report—so your team moves from data overload to decisive action.
Seif Osman Head of Insights, Rocket MortgageThe tracking framework gave us the clarity to move fast and make confident, impactful decisions during a pivotal brand moment.
Stop reacting. Start predicting.
Traditional brand tracking tells you what happened last quarter. That’s too late. We can build something different—a predictive brand tracking system designed to spot shifts as they happen.
By combining deep human expertise with AI-powered analytics, we help you:
- Anticipate consumer behavior before it impacts your business.
- Identify competitive threats while there’s still time to act.
- Seize market opportunities ahead of the curve.
Brand tracking shouldn’t be a rear-view mirror. It should be your strategic radar.

From global signals to smarter moves
Track your brand across 60+ markets with clarity and speed. Our global tracking solutions combine predictive analytics, AI-powered sentiment analysis, and real-world market context—so you can connect brand shifts to business outcomes and act with confidence, anywhere in the world.
- Global frameworks built for speed, nuance, and scale
- Real-time market signals, not lagging reports
- Strategic guidance that turns data into competitive advantage

From data overload to clear action
Turn tracking from a cost center into your competitive advantage. Our predictive approach connects every brand insight to commercial outcomes and clear next steps. See exactly how brand health drives business performance, and what to do to win.
- Direct link between brand metrics and business impact
- Clear recommendations, not just reports
- Cross-functional insights that drive strategic decisions

Strategic impact
Transform brand tracking from a reporting tool into a growth engine.
Revenue-driving metrics
Connect brand tracking to market share, revenue, and competitive advantage so every insight translates into business impact.
Built for your strategy
No generic templates. Your tracking adapts to your category, market dynamics, and growth goals, ensuring relevance as your business evolves.
Decision-ready speed
Spot opportunities and threats faster. Get insights when they can still drive action—not months too late.
Predictive intelligence
Use AI-powered analytics to identify emerging trends before they impact your bottom line. Stay ahead of shifts in consumer behavior.
Measurable ROI
Turn brand tracking into a strategic asset, not just a report. Every insight is built for action, ensuring a direct link to business performance.
Revenue-driving metrics
Connect brand tracking to market share, revenue, and competitive advantage so every insight translates into business impact.
Built for your strategy
No generic templates. Your tracking adapts to your category, market dynamics, and growth goals, ensuring relevance as your business evolves.
Decision-ready speed
Spot opportunities and threats faster. Get insights when they can still drive action—not months too late.
Predictive intelligence
Use AI-powered analytics to identify emerging trends before they impact your bottom line. Stay ahead of shifts in consumer behavior.
Measurable ROI
Turn brand tracking into a strategic asset, not just a report. Every insight is built for action, ensuring a direct link to business performance.
Featured insights
Expert insights, best practices, and cutting-edge research to make your brand tracking more actionable and predictive. These resources help you turn data into decisions that drive growth.

Guide
Here’s how to fix yours

Guide
Transform your audience strategy

Guide
Here’s how to fix yours

Guide
Transform your audience strategy
Next up
Brand tracking is just one piece of the puzzle. These connected services help you turn insights into action—ensuring your strategy is built for growth, not just measurement.
Stop tracking. Start leading.
Most brand tracking delivers reports. Ours delivers results. Let’s create a system that fuels your business, not just measures it.
Get a custom brand tracking strategy