SERVICES

Brand Tracking

Tired of brand trackers that deliver plenty of charts but zero action? So are we.

That’s why we’re re-inventing brand tracking. No more lagging insights. No more disconnected data. Just tracking that helps you predict, adapt, and win.

Why Basis brand tracking?

Our ACTS Framework transforms how you measure, predict, and win in your market.

The tracking framework gave us the clarity to move fast and make confident, impactful decisions during a pivotal brand moment.

Seif Osman Head of Insights, Rocket Mortgage

Stop reacting. Start predicting.

Traditional brand tracking tells you what happened last quarter. That’s too late. We can build something different—a predictive brand tracking system designed to spot shifts as they happen.

By combining deep human expertise with AI-powered analytics, we help you:

  • Anticipate consumer behavior before it impacts your business.
  • Identify competitive threats while there’s still time to act.
  • Seize market opportunities ahead of the curve.

Brand tracking shouldn’t be a rear-view mirror. It should be your strategic radar.

From global signals to smarter moves

Track your brand across 60+ markets with clarity and speed. Our global tracking solutions combine predictive analytics, AI-powered sentiment analysis, and real-world market context—so you can connect brand shifts to business outcomes and act with confidence, anywhere in the world.

  • Global frameworks built for speed, nuance, and scale
  • Real-time market signals, not lagging reports
  • Strategic guidance that turns data into competitive advantage

From data overload to clear action

Turn tracking from a cost center into your competitive advantage. Our predictive approach connects every brand insight to commercial outcomes and clear next steps. See exactly how brand health drives business performance, and what to do to win.

  • Direct link between brand metrics and business impact
  • Clear recommendations, not just reports
  • Cross-functional insights that drive strategic decisions

Stop tracking. Start leading.

Most brand tracking delivers reports. Ours delivers results. Let’s create a system that fuels your business, not just measures it.

Get a custom brand tracking strategy

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