Conjoint analysis
Clarity for high-stakes decisions
In high-stakes moments, assumptions are expensive. Conjoint analysis helps you test real tradeoffs—so you can price, package, and prioritize with precision.
Built for real-world decisions
Most conjoint studies test ideal scenarios. We model actual ones.
Our approach reflects how people choose in the wild—tradeoffs, pricing, branding, and all.
Whether you’re validating a product, optimizing a portfolio, or pressure-testing pricing, we design simulations that cut through noise and deliver confidence.
Why leading brands choose Basis
Every study is designed from scratch, aligned to the real decisions your team needs to make.
We cut to what matters, then equip you with simulators and storytelling that get everyone on the same page.
This isn’t research for research’s sake. It’s built to drive growth, alignment, and action.
When to use conjoint
You’ve got options to test. Tradeoffs to model. Internal debates to settle. Conjoint helps when the stakes are real, and there’s no room for guesswork.
- Pricing strategy
- Product development
- Portfolio optimization
- Investment modeling
- Brand architecture
Any time a decision hinges on tradeoffs, conjoint gives you the clarity to move forward.
Key methods we use
- Choice-Based Conjoint (CBC)
- Adaptive (ACBC)
- Menu-Based (MBC)
- Volumetric pricing extensions
- Custom segmentation overlays
- Interactive simulation tools
- Real-world calibration
Featured insights
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Next up
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Ready to test what really matters?
Off-the-shelf won’t cut it when the stakes are real. Let’s build a model that gives you answers you can stand behind.
Let’s model your next big move
