Webinar

Unfiltered Gen Z: What the next gen of shoppers really think

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Catch up on our live panel of Gen Z shoppers and Basis Global experts as they unpack how their generation is rewriting the rules of retail.

The discussion brings the findings from Basis Signals: Gen Z to life, with real stories about how they discover brands, make decisions, and define value today.

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Stylized C for consumers
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3D H icon for Health
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The global insight consultancy that digs deeper, challenges assumptions, and turns uncertainty into real business results.

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Basis Consumer helps brands decode what drives behavior, predict future shifts, and turn research into a competitive advantage.

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Basis B2B helps brands navigate long sales cycles, niche audiences, and high-stakes decisions with speed and precision.

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Basis Health helps pharma, biotech, and med device companies translate complex data into strategic clarity—fast.

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Bring your insights to life with executive-ready creative. We craft high-impact deliverables that go beyond reports, ensuring your insights are acted upon.

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Basis Ideas builds bespoke data ecosystems to surface early signals, uncover hidden opportunities, and fuel bold moves. It’s innovation strategy, backed by intelligence your competitors don’t have.

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