One-pager: How to win Gen Z in Beauty

Gen Z are rewriting the rules of beauty, blending self-expression, technology, and value in ways the industry has never seen. This one-pager shows you how to keep pace.

By 2030, Gen Z will account for nearly $12.6 trillion in global spending. But they’re buying beauty differently. They’re remixing routines, trusting creators over experts, and letting algorithms shape discovery. The brands that adapt fastest will own the next decade of growth.

This one-pager distills four key Signals from Basis Signals: Gen Z’s New Rules for Growth, revealing how Gen Z’s habits are redefining the beauty landscape and what your brand can do next.

Get the insights shaping the future of beauty.