One-pager: How to win Gen Z in Financial Services

Gen Z are rewriting the rules of money. This quick one-pager shows what that means for your products, platforms, and brand.

By 2030, Gen Z will control nearly $12.6 trillion in global spending, yet many are still living at home, sharing costs, and outsourcing financial management to AI tools. They expect flexibility, community, and simplicity from the brands they trust with their money.

This one-pager distills four key Signals from Basis Signals: Gen Z’s New Rules for Growth, revealing how their behaviors are reshaping financial products and what providers can do to keep pace.

Get the insights shaping the future of financial services.