One-pager: How to win Gen Z in Retail

Gen Z are redefining value, visibility, and loyalty. This quick one-pager shows you how to keep up.

By 2030, Gen Z will control nearly $12.6 trillion in global spending. But their shopping habits are rewriting every retail rule. From micro-splurges and customization to shared budgets and AI-led discovery, they’re transforming how people browse, buy, and connect with brands.

This one-pager distills four key Signals from Basis Signals: Gen Z’s New Rules for Growth, revealing what’s driving these shifts and how retailers can act now.

Get the insights shaping the next era of retail.