Intelligence

Basis Brand & Comms Tracking

June 4, 2025

Our tracking delivers a forward-leaning strategic blueprint for your brand. Fully tested and validated across categories and brands, Basis Brand & Comms Tracking works by linking financial performance, behaviours, brand knowledge and experiences.
  • Commercial:
    We illuminate the link between brand equity and revenue, helping our clients use tracking to understand the current value of their brands, along with opportunities and threats.
  • Diagnostic:
    We reveal how consumer experiences shape brand perceptions and affinity. This makes Basis trackers more actionable, a source of true strategic focus for strengthening brands.
  • Bespoke:
    Never one-size-fits-all, our agile tracking framework is modular and flexible, utterly category-agnostic, and always delivers impact—regardless of brand context or challenge.

Get out of the brand tracking trap

The brands winning today aren’t using the same tracking systems they were two years ago. If yours still looks the same, it’s time to rethink your approach.

Read our latest report, The Brand Tracking Trap now.

Basis

Consumer

Health

Studio

Ideas (AI)

The global insight consultancy that digs deeper, challenges assumptions, and turns uncertainty into real business results.

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Basis Consumer helps brands decode what drives behavior, predict future shifts, and turn research into a competitive advantage.

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Basis Health helps pharma, biotech, and med device companies translate complex data into strategic clarity—fast.

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Bring your insights to life with executive-ready creative. We craft high-impact deliverables that go beyond reports, ensuring your insights are acted upon.

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Basis Ideas builds bespoke data ecosystems to surface early signals, uncover hidden opportunities, and fuel bold moves. It’s innovation strategy, backed by intelligence your competitors don’t have.

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