AI scale. Human insight. Total confidence.
The research industry adopted AI and got faster. Basis Global and AnswerRocket asked a different question: what becomes possible when AI and human expertise are genuinely integrated? The answer is a new standard for market research, one where no signal goes unexamined, no finding goes unverified, and every insight your leadership receives is backed by complete evidence.
This is Integrated Intelligence.
What the compromise has always been
Market research has never been limited by the quality of your data. It has been limited by how much of it anyone had time to analyze. Teams explore what time and budget allow, present what the analysis surfaced, and move on. What got left behind stays behind.
That is the compromise this partnership is built to eliminate.
Two strengths, one vision
The best brand decisions are grounded in deep human understanding and powered by the most complete, rigorous analysis possible.
This partnership is built to deliver both.
Basis Global
The insight experts
Basis Global is an award-winning insight consultancy helping the world’s leading brands understand people, markets, and decisions.
Our work spans consumer, B2B, health, and best in class creative outputs. Through our Integrated Intelligence approach, we combine research expertise with advanced analytics to turn complex data into clear strategic direction.
Our focus is simple: research should not just explain what happened. It should help leaders decide what to do next.
We partner with some of the world’s most ambitious brands to deliver research that drives real decisions.
AnswerRocket
The AI experts
AnswerRocket builds enterprise AI solutions that unlock new levels of insight quality, not just faster processes.
Specializing in agentic AI, data architecture, and custom AI development, AnswerRocket engineers systems that make it possible to explore the full depth of research data, surface patterns that human analysis alone would miss, and deliver intelligence that clients can act on with confidence.
Every solution is built for the rigor and reliability that enterprise decision-making demands.
Built on a shared conviction
Basis has been delivering AI-powered research through our Ideas practice for years. This partnership takes that capability further, combining Basis’s methodological depth with AnswerRocket’s enterprise AI engineering to deliver something neither could build alone.
Rune Mortensen CEO, Basis GlobalOur clients don’t need faster versions of the same research. They need deeper, more complete insights that actually drive decisions. AI makes that possible in ways it wasn’t before, and that’s what this partnership is designed to deliver.
Jim Johnson President, AnswerRocketBasis has the research expertise and the vision for what the future of insights should be. What we bring is the AI engineering expertise to bring that vision to life in the form of scalable, secure, and reliable enterprise-grade solutions. When you combine those two capabilities, clients get undeniably higher quality insights they can trust.
Our first innovation, now available
Traditional market research has always involved a compromise. Analysts can explore a limited number of questions deeply, but rarely the full dataset. Our new Researcher + AI approach removes that tradeoff, starting with brand tracking.
AI-Enhanced Brand Tracking
AI systematically analyzes the full dataset based on your research objectives, testing relevant hypotheses and identifying patterns across every dimension of your brand health data. Basis analysts guide the research strategy, interpret findings in the context of your category and competitive landscape, and translate results into clear strategic recommendations.
The goal is brand intelligence that is more thorough, more reliable, and more strategically actionable than traditional tracking alone, giving your leadership team a clearer, more defensible foundation for every decision.
What makes it different
- AI tests hypotheses across the entire dataset, not just predefined questions
- Researchers guide the analysis and interpret every finding
- Outputs focus on decisions, not just reporting
- Backed by 20+ years of Basis research expertise
A new standard for market research
Four principles shape how the Basis Global and AnswerRocket partnership delivers value.
Reimagining research in the age of AI
Industry innovation
Most firms are using AI to do what they’ve always done, only faster. We started with a different question: what becomes possible when AI and human expertise are genuinely integrated?
Focused on decisions, not just reports
Outcomes focus
Research is only valuable when it moves strategy forward. This partnership is built to deliver the depth and completeness leaders need to make confident decisions — not just better-packaged findings.
Researcher expertise, amplified by AI
Human + AI methodology
AI handles the comprehensive analysis. Basis researchers shape the inquiry, interpret every finding, and turn results into clear strategic narratives. The result is neither AI alone nor research alone — it’s both, working as they should.
Built for real-world organizations
Enterprise ready
Serious research demands serious infrastructure. AnswerRocket brings proven expertise delivering AI solutions that meet enterprise requirements in production, not just in pilots.
Reimagining research in the age of AI
Industry innovation
Most firms are using AI to do what they’ve always done, only faster. We started with a different question: what becomes possible when AI and human expertise are genuinely integrated?
Focused on decisions, not just reports
Outcomes focus
Research is only valuable when it moves strategy forward. This partnership is built to deliver the depth and completeness leaders need to make confident decisions — not just better-packaged findings.
Researcher expertise, amplified by AI
Human + AI methodology
AI handles the comprehensive analysis. Basis researchers shape the inquiry, interpret every finding, and turn results into clear strategic narratives. The result is neither AI alone nor research alone — it’s both, working as they should.
Built for real-world organizations
Enterprise ready
Serious research demands serious infrastructure. AnswerRocket brings proven expertise delivering AI solutions that meet enterprise requirements in production, not just in pilots.
What comes next
Brand tracking is the first application. It won’t be the last. We’re bringing together a small group of research and insights leaders to shape what gets built next. Ready to see what Integrated Intelligence looks like for your brand?
Get in touch with our team
