News

Basis Research Group makes strategic investment in Ideas.AI

June 13, 2023

Basis Research Group makes strategic investment in Ideas.AI, pioneering the future of AI-driven insights for brands.

Basis, an international insight consultancy headquartered in London, with offices in New York City, Los Angeles and Chicago – today announced its investment in Ideas.AI, a cutting-edge, insights-driven business that utilizes generative AI technology to uncover new and valuable insights that help brands create smarter, more successful go-to-market strategies.

Ideas.AI’s advanced AI technology is designed to rapidly capture and analyze billions of online data sources across social media, search platforms and online storefronts, allowing brands to identify new insights and growth opportunities with speed and accuracy.

For more information about Basis and Ideas.AI, please visit www.basisresearch.com/ideas.

We are thrilled to announce this truly innovative investment that will allow us to harness the power of AI for the benefit of our clients. Ideas.AI’s brilliant approach to data utilization, combined with Basis Research Group’s award-winning methodologies, will provide business insights of unparalleled quality and achieve extraordinary outcomes which, until recently, would have been impossible.

Rune Mortensen

Group CEO

We believe Ideas.AI’s cutting-edge AI technology and extensive data access is set to revolutionize the consultancy industry. Basis’ investment demonstrates their dedication to research innovation and commitment to delivering optimal solutions for their clients. We look forward to seeing what great things we will accomplish together in the future.

David Griffiths

Ideas.AI founder and Managing Partner

Basis

Consumer

Health

Studio

Ideas (AI)

The global insight consultancy that digs deeper, challenges assumptions, and turns uncertainty into real business results.

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Basis Consumer helps brands decode what drives behavior, predict future shifts, and turn research into a competitive advantage.

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Basis Health helps pharma, biotech, and med device companies translate complex data into strategic clarity—fast.

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Bring your insights to life with executive-ready creative. We craft high-impact deliverables that go beyond reports, ensuring your insights are acted upon.

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Basis Ideas builds bespoke data ecosystems to surface early signals, uncover hidden opportunities, and fuel bold moves. It’s innovation strategy, backed by intelligence your competitors don’t have.

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