Awards
‘The fatal attraction of marketing jargon’ featured in Research Live
Author
Sam Salama
Senior Research Executive at Basis Research
April 13, 2022
Author
Sam Salama
Senior Research Executive at Basis Research
Consumer
For brands looking to decode what drives behavior, predict future shifts, and turn insight into a competitive advantage.
Health
Integrated insights to shape smarter strategy and drive commercialization success for pharma, biotech, and medtech brands.
Studio
Bring your insights to life with executive-ready creative. We craft high-impact deliverables that go beyond reports, ensuring your insights are acted upon.
Ideas (AI)
Where custom data meets sharp thinking. It’s innovation strategy, backed by intelligence your competitors don’t have.
Customer & Audience Understanding
Brand Research & Strategy
- Brand Tracking
- Brand Strategy
- Brand Proposition Development
- Brand Portfolio Strategy
- Brand Positioning
Innovation & Foresight Strategy
- Innovation Strategy
- Foresight & Opportunity Mapping
- Custom Data Lakes
- Trend & Category Monitoring
- Concept Testing
- Pricing Research
Creative & Comms Testing
Shopper Experience
Health & Pharma Research
- Patient Journey Mapping
- HCP Segmentation
- Message & Comms Testing
- Market Landscaping & Opportunity Assessment
- Pricing & Forecasting
- Market Access Strategy
- Launch & Lifecycle Tracking
- Competitive Intelligence & Performance Analysis
Design Studio: Insight Activation
- Executive-Ready Deliverables
- Infographics & Visual Reporting
- Animation & Video Storytelling
- Interactive Debriefs & Microsites
- AR/VR & Immersive Experience
- AI & Emerging Tech Formats
Research Methods
- Behavioral Economics
- Big Data Analytics
- Conjoint Analysis
- Cultural Insight
- Ethnography
- Qualitative Research
- Quantitative Research
- Semiotics
About UsThe global insight consultancy that digs deeper, challenges assumptions and turns uncertainty into real business results.
LeadershipOur team brings decades of experience in insight, strategy, and innovation—helping brands turn data into action and challenges into opportunities.
