Does your brand measurement actually hold up?
A 2-minute check to see whether you’re working with real signal, or making decisions in the dark.
Whether you have a tracker or not, this will show where blind spots creep in.
The global insight consultancy that digs deeper, challenges assumptions, and turns uncertainty into real business results.
Learn moreBasis Consumer helps brands decode what drives behavior, predict future shifts, and turn research into a competitive advantage.
Learn moreBasis B2B helps brands navigate long sales cycles, niche audiences, and high-stakes decisions with speed and precision.
Learn moreBasis Health helps pharma, biotech, and med device companies translate complex data into strategic clarity—fast.
Learn moreBring your insights to life with executive-ready creative. We craft high-impact deliverables that go beyond reports, ensuring your insights are acted upon.
Learn moreBasis Ideas builds bespoke data ecosystems to surface early signals, uncover hidden opportunities, and fuel bold moves. It’s innovation strategy, backed by intelligence your competitors don’t have.
Learn more
