User Experience
Make every interaction count.
Today’s users don’t give second chances. We help you create digital experiences that feel effortless, intuitive, and worth coming back to.
Why UX insight matters
You don’t get to explain a bad experience. If it doesn’t work, they’re gone.
Too much UX research stops at the surface. We ask the tougher questions:
Did it connect? Was it clear? Did it meet your need, or delight you?
At Basis, we go deeper into what users expect, what they feel, and what actually influences their behavior. So you can stop guessing and start designing with confidence.
Why use Basis for UX research?
We don’t just test screens. Our expert team uncovers real human behavior, emotion, and competitor context, so every design decision is grounded in commercial insight and emotional truth.
We look beyond usability to real human needs, frustrations, and context.
We don’t just map journeys, we explore the emotions and expectations that shape every interaction.
From niche platforms to critical services, we work across consumer, social media, B2B, tech, and regulated sectors bringing empathy and rigor to every brief.
60+ markets. 6 continents. Seamless global delivery with the cultural, competitor, and user context your audience demands.
Whether it’s journey testing, proposition refinement or pilot evaluation, our iterative methods make sure every round gets you closer to the right result.
We bring UX to life with smart design, compelling storytelling, and outputs that drive decisions, not just debriefs.
Where UX research drives results
Great user experience earns trust, builds loyalty, and drives growth. We help you:
- Pressure-test prototypes and early journeys
- Explore emotional and functional needs at every step
- Test navigation, language, and decision-making
- Identify blockers and drop-off points
- Reach the audiences others miss
- Build journeys that feel obvious–in the best way
UX isn’t a layer you bolt on. It’s the reasons someone sticks around or walks away.
A process that works like your users do
UX isn’t about funnels. It’s about understanding real choices in real contexts.
Our research mirrors real behavior in real settings:
This includes:
- Digital diaries – capture in-the-moment behavior and feeling
- 1:1 interviews – unpack expectations, reactions, and decisions
- In-situ testing – follow real journeys, live or via screenshare
- Cultural immersion – explore how context shapes interaction
- Collaborative refinement – shape and stress-test ideas as they evolve
Strategic impact
UX insight that’s human, commercial, and built for impact.
See the full picture
Understand journeys from every angle—across digital, physical, emotional, and subconscious touchpoints.
Emotion-led thinking
Understand how it feels to use your product, not just what people do
Smarter decisions, faster
Make confident choices at every stage of platform or product development
Built for business outcomes
Link user needs to commercial goals like retention, engagement, and satisfaction
Global reach, local relevance
Test in the markets that matter, always grounded in cultural context
Designed to deliver
Insight that’s clear, creative, and ready to activate
Senior people, hands-on
Our most experienced consultants lead the work bringing sharp thinking, honest feedback, and real agility.
Quick, nimble, focused
We keep things lean, working with the right users to get meaningful insight, fast.
Collaborative from day one
We bring your wider team on the journey, building shared understanding and momentum as we go.
Built for what’s next
We don’t just test what exists, we help you see what your experience could become.
See the full picture
Understand journeys from every angle—across digital, physical, emotional, and subconscious touchpoints.
Emotion-led thinking
Understand how it feels to use your product, not just what people do
Smarter decisions, faster
Make confident choices at every stage of platform or product development
Built for business outcomes
Link user needs to commercial goals like retention, engagement, and satisfaction
Global reach, local relevance
Test in the markets that matter, always grounded in cultural context
Designed to deliver
Insight that’s clear, creative, and ready to activate
Senior people, hands-on
Our most experienced consultants lead the work bringing sharp thinking, honest feedback, and real agility.
Quick, nimble, focused
We keep things lean, working with the right users to get meaningful insight, fast.
Collaborative from day one
We bring your wider team on the journey, building shared understanding and momentum as we go.
Built for what’s next
We don’t just test what exists, we help you see what your experience could become.
Featured insights
Explore how UX insight drives smarter platforms, stronger brands, and more satisfied customers.
Guide
Cut your time-to-market in half
Guide
5 steps to build, activate and drive business growth
Guide
Cut your time-to-market in half
Guide
5 steps to build, activate and drive business growth
Next up
UX is just the start. These connected services help you translate insight into brand and business impact:
Make every touchpoint make sense
We’ll help you uncover what users need—and design the journeys that keep them coming back for more.
Let’s create better experiences
