The Fast-Track Innovation Playbook

Cut time-to-market in half

Did you know: 85% of new products fail at launch.

Innovation gets lost in slow cycles, disconnected teams, and outdated insight. By the time your product hits the market, it’s already out of date.

Sound familiar? It’s time to break the innovation bottleneck.

Use The Fast-Track Innovation Playbook to:

  • Identify innovation bottlenecks with a practical checklist.
  • Master a 4-step framework for faster, smarter innovation.
  • Refine your innovation strategy with a clear, actionable roadmap.
  • See how top brands turn data into winning ideas.
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The global insight consultancy that digs deeper, challenges assumptions, and turns uncertainty into real business results.

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Basis Consumer helps brands decode what drives behavior, predict future shifts, and turn research into a competitive advantage.

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Basis Health helps pharma, biotech, and med device companies translate complex data into strategic clarity—fast.

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Bring your insights to life with executive-ready creative. We craft high-impact deliverables that go beyond reports, ensuring your insights are acted upon.

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Basis Ideas builds bespoke data ecosystems to surface early signals, uncover hidden opportunities, and fuel bold moves. It’s innovation strategy, backed by intelligence your competitors don’t have.

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