Escape the Brand Tracking Trap

What’s the point of tracking if you can’t act on it?

One-size-fits-all metrics. Backward-looking data. Reports with no insight.

Your brand tracker isn’t working. You’ve already taken the first step toward tracking for growth. Now, get the framework to make it happen.

Download this guide to learn:

Why traditional tracking fails to deliver ROI.
How top brands are transforming their brand tracking.
A 4-part framework to track smarter and act faster.
How to connect brand health to your bottom line.

What’s the point of tracking if you can’t act on it?

Why traditional tracking fails to deliver ROI

What the ACTS framework means for your brand

The exact steps to make tracking drive real business impact

Why traditional tracking fails to deliver ROI

What the ACTS framework means for your brand

The exact steps to make tracking drive real business impact

Ready when you are.

Download now and start tracking for growth

Basis

Consumer

Health

Studio

Ideas (AI)

The global insight consultancy that digs deeper, challenges assumptions, and turns uncertainty into real business results.

Basis Consumer helps brands decode what drives behavior, predict future shifts, and turn research into a competitive advantage.

Basis Health helps pharma, biotech, and med device companies translate complex data into strategic clarity—fast.

Bring your insights to life with executive-ready creative. We craft high-impact deliverables that go beyond reports, ensuring your insights are acted upon.

Basis Ideas builds bespoke data ecosystems to surface early signals, uncover hidden opportunities, and fuel bold moves. It’s innovation strategy, backed by intelligence your competitors don’t have.