One-pager: How to keep pace with Gen Z’s new rules for growth

Most brands still treat Gen Z as a lifestyle segment. This quick one-pager shows you why that’s a mistake.

Gen Z are rewriting how people spend, live, decide, and socialize, and they already control trillions in global spending power.

This one-pager distills four key Signals from Basis Signals: Gen Z’s New Rules for Growth, revealing what’s really driving their choices and how your brand can act now.

Get the insights shaping the next generation of consumers.