Explore the signals
Want to see the four signals shaping how Gen Z are spending, living, deciding, and socializing?
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Want more? Watch us discuss Gen Z live.
We recently ran a live session with a panel of young UK shoppers and asked them to show us, in real time, how they decide, discover and dismiss brands. No staging. No slide-led prompting. Just behavior as it happens. You can watch back the full recording here, or see the key insights below.
Unfiltered Gen Z: What the next gen of shoppers really think
