1. About this policy

We (Basis Research Limited) want you to feel safe when using our website and services. This policy explains:

• what information we collect
• how we use it
• how we keep it safe
• your rights

If anything is unclear, please contact our Data Protection Officer (DPO) at DPO@basisresearch.co.uk

2. The Information We Collect

Information you give us

You may share information with us when you sign up, contact us, ask for details, or take part in activities. This may include:

• your name
• your email address
• your phone number
• your address

Please make sure your information is correct.

Information collected automatically

When you visit our website, we automatically receive:

• your IP address
• your device and browser type
• pages you visit
• your language settings

We use this to keep the website safe and working well.

We also use cookies. You can read more in our Cookie Policy on our website here.

3. Information from other places

Sometimes we receive extra information about you from other sources, such as:

• public websites
• our marketing partners
• social media platforms
• online search tools

We do this to help us:

• check that the information we have is accurate
• understand how people find or use our website
• improve our services and communication
• make sure we are reaching the right audiences

We only use this information for the purposes described in this policy, and we do not sell or share your information for someone else’s marketing.

4.  How We Use Your Information

We use your information to:

• run and improve our website
• keep our systems secure
• reply to your questions
• understand how people use our site
• meet legal requirements
• send marketing emails (if you agree)

You can unsubscribe from marketing at any time.

5.  Why We Are Allowed to Use Your Information

We only use your information when the law allows us to. This may be because:

• you gave consent
• we need it for a service or contract
• we have a legitimate business reason
• the law requires it
• there’s an emergency involving someone’s safety

6.  When We Share Your Information

We do not sell your personal information, and we don’t share it with others for their own marketing. We only share information if the law requires it and when it’s needed to run our services and with trusted groups such as:

• website hosting services
• analytics and advertising tools
• email and customer support tools
• legal authorities (if required)
• another company, if the business is sold or merged
• others, but only with your clear consent

Examples include Google Analytics, HubSpot, WordPress, LinkedIn Ads, YouTube, and similar tools.

7. Cookies

• Cookies help our website remember your preferences and work properly.
• Some cookies are essential; others are optional.
• You can change cookie settings in your browser.

8.  Google Maps

• We may use Google Maps to show locations.
• Google may receive information like your IP address.
• You can turn off location access in your device settings.

9.  How Long We Keep Your Information

• We only keep your information for as long as we need it or as the law requires.
• After that, we delete it or make it anonymous.

10.  How We Protect Your Information

• We use strong security measures to keep your information safe.
• While we try our best, no online system is completely secure.
• Please be careful when sharing personal information online.

11.  Information About Children

• We do not knowingly collect information from anyone under the age of 13.
• If we find out we have done this by mistake, we will delete the information.
• Please contact our DPO if you think this has happened at DPO@basisresearch.co.uk

12.  Your Privacy Rights

Depending on your country, you may have the right to:

• see the information we hold about you
• ask us to update or delete it
• restrict how we use it
• ask for a copy of it
• withdraw your consent

You can contact our DPO to use these rights at DPO@basisresearch.co.uk

You can also complain to your local data protection authority (for example, the ICO in the UK).

13.  Email Marketing

You can unsubscribe from marketing emails at any time by clicking the link in a marketing email or contacting us using the contact details below.

14.  Do-Not-Track Settings

• Some browsers let you send a Do-Not-Track signal.
• There is no agreed standard for this yet, so our website does not respond to these signals.

15.  Updates to This Policy

• We may update this policy sometimes.
• We will post the latest version on our website.

16.  How to Review or Delete Your Information

If you want to see, change, or delete your information, you can contact our DPO at DPO@basisresearch.co.uk.

We aim to reply within 30 days, following the law.

17.  Contact Us

You can contact our Data Protection Officer (DPO) by:

email: DPO@basisresearch.co.uk

post: Data Protection Officer, Basis Research Limited, Hanway House, 24 Hanway Street, London, W1T 1UH

18.  Rules for Different Countries

We follow privacy laws in the places we work, including:

• UK GDPR
• EU GDPR
• US state privacy laws
• privacy laws in Canada, Australia, Japan, South Korea, Brazil, and Hungary

We apply consistent standards everywhere and meet extra local rules where needed.