Basis Global’s B2B Work with Sage Wins Second Consecutive Industry Award
London, UK – December 3, 2025 — Basis Global has secured a second consecutive B2B award win for its work with Sage at the Market Research Society Awards, recognising a project that reshaped how a live AI product was developed, scaled, and taken to market.
The recognition comes on the heels of Basis Global’s third straight Global Supplier of the Year win at Quirk’s.
The winning work tackled a single challenge: how to turn a fast-launched AI tool into something customers would actually trust and use at scale.
Basis Global rebuilt Sage Copilot in real time, combining live co-creation with rapid qualitative and quantitative testing. Engineers worked directly with customers to shape use cases, prioritise workflows, and pressure-test value in-market. The work reset Sage’s product roadmap and repositioned Copilot from a feature into a brand proof point.
The judges at the 2025 MRS awardsThe entry’s bold methodology really stood out. The project was efficient, the insights robust and the outcomes transformative to the bottom line. Basis & Sage has set the standard for B2B studies with fresh perspectives and techniques.”
This recognition reflects both our long-running partnership with Sage and the continued expansion of our B2B work.
Building on that momentum, Basis Global has since launched a dedicated B2B practice to support a growing roster of clients in complex and high stakes markets.
The Sage project reflects how B2B innovation is actually being built today, in-market, under pressure, with customers inside the process.
Rune Mortensen, Group CEO at Basis GlobalThis was work done under real pressure, on a live product, with real commercial risk. It didn’t just improve a tool. It changed how decisions were made inside the organisation.
About Basis Global
Basis Global is a global insight consultancy, with teams across the UK and US delivering work in more than 60 countries.
Through its dedicated B2B practice, Basis Global helps brands sharpen positioning, speed up decisions, and unlock smarter growth across long sales cycles and high-stakes markets. The firm brings live customer intelligence into product, brand, and go-to-market strategy, working with leadership teams under real-world pressure where speed, risk, and adoption collide.
Learn more at: basisglobal.co/practice/b2b/
