The 2026 brand tracking report

One size fits none, by category

No two categories are bought the same way. These snapshots break down how buyers actually decide in each one, and what that means for tracking your brand.

01
Grocery
How grocery shoppers decide →
02
Fashion
How fashion buyers decide →
03
Beer
How beer buyers decide →
04
Broadband
How broadband buyers decide →

More categories landing through the season. Read the full report →

Basis

Consumer

B2B

Health

Studio

Organic Intelligence

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3D H icon for Health
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The global insight consultancy that digs deeper, challenges assumptions, and turns uncertainty into real business results.

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Basis Consumer helps brands decode what drives behavior, predict future shifts, and turn research into a competitive advantage.

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Basis B2B helps brands navigate long sales cycles, niche audiences, and high-stakes decisions with speed and precision.

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Basis Health helps pharma, biotech, and med device companies translate complex data into strategic clarity—fast.

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Bring your insights to life with executive-ready creative. We craft high-impact deliverables that go beyond reports, ensuring your insights are acted upon.

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Organic Intelligence builds custom data systems that read real conversation at scale, surfacing the shifts, tensions, and opportunities shaping your category, with a clear recommendation on what to do next.

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